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    • The Best Damn Cardio Article — Period

      Anyone who's been in the physique game long enough -- as an athlete or a coach - will tell you that the hierarchy of body composition transformation goes something like this: nutrition is by far the most important, weight training is next, and the "C" word is a distant third.

    • New Longevity Benefits of Whey Protein

      Many people think of whey protein as a supplement only used by...

    • The Opportunity Costs Of Healthy Living

      In the health & fitness realm we battle opportunity costs all the time. It drives why we may hit up the pizza buffet rather than make an omelet, or why we’d choose to go exercise over going out drinking with our friends. Opportunity costs very much play a role in our ability to make healthy decisions and differ person to person.